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Previews available in: English
Subjects
Popular culture, Advertising, Social aspects of Advertising, Sociologie, Culture populaire, Social aspects, Aspect social, Sociale aspecten, Massenkultur, Volkskultur, Publicité, Populaire cultuur, Verbraucherverhalten, Werbewirkung, Reclame-industrie, Werbung, Advertising--social aspects, Advertising--social aspects--united states, Popular culture--united states, Hf5805 .f69 1996, 659.1/042/0973Places
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Advertising and Popular Culture
2012, SAGE Publications, Incorporated
in English
1452247943 9781452247946
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2 |
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Book Details
Published in
Thousand Oaks, Calif
Table of Contents
Energizers
Origins
Flagrant criticisms
The dynamics behind the advertisement
The dynamics of popular culture
Exchanges
The surface of the advertisement, composed and consumed
Deciphering advertisements
Mixed receptions
The project of the self
In perspective.
Edition Notes
Includes bibliographical references (p. 252-265) and indexes.
Classifications
The Physical Object
ID Numbers
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