Space race
an inside view of the future of communications planning
by Taylor, Jim.
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Check nearby libraries
Buy this book
Previews available in: English
Showing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Space race: an inside view of the future of communications planning
2005, Wiley, John Wiley
in English
0470094516 9780470094518
|
aaaa
Libraries near you:
WorldCat
|
2
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| March 7, 2023 | Edited by MARC Bot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| June 17, 2010 | Edited by ImportBot | add details from OverDrive |
| December 10, 2009 | Created by WorkBot | add works page |