An edition of A marketer's guide to measuring ROI
(2007)
A marketer's guide to measuring ROI
tools to track the returns from healthcare marketing efforts
by Marlowe, David M. M.
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Case studies highlighted in the book also provide real-world examples of how other hospitals have accomplished this difficult task.
Check nearby libraries
Buy this book
Showing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
A marketer's guide to measuring ROI: tools to track the returns from healthcare marketing efforts
2007, HCPro
in English
1601460201 9781601460202
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Published in
Marblehead, MA
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| July 19, 2022 | Edited by ImportBot | import existing book |
| September 3, 2014 | Edited by Ana Maria Fernandes dos Santos | Edited without comment. |
| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |