An edition of E-marketing (2002)

E-marketing

5th ed.

by , , and

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Cover of: E-marketing by Judy Strauss
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Last edited by ImportBot
November 18, 2022 | History
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An edition of E-marketing (2002)

E-marketing

5th ed.

by , , and

  • 0 Ratings
  • 25 Want to read
  • 1 Currently reading
  • 1 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Pearson Prentice Hall
Language
English

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Previews available in: English

Subjects
Internet marketing, Mercadotecnia por Internet, Marketing
Edition Availability
Cover of: E-Marketing
E-Marketing
2018, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2018, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2018, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2018, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2018, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2018, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2018, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing: Pearson New International Edition
2013, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
Jul 21, 2013, Prentice Hall
paperback
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2011, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing: International Edition
2008, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: E-marketing
E-marketing
2008, Pearson Prentice Hall
in English - 5th ed.
Libraries near you: WorldCat
Cover of: E-marketing
E-marketing
2006, Pearson/Prentice Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: E-Marketing (4th Edition)
E-Marketing (4th Edition)
March 4, 2005, Prentice Hall
Paperback in English - 4 edition
Libraries near you: WorldCat
Cover of: E-Marketing
E-Marketing
2005, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: E-Marketing (4th Edition)
E-Marketing (4th Edition)
March 4, 2005, Prentice Hall
in English
Libraries near you: WorldCat
Cover of: E-marketing
E-marketing
2003, Prentice Hall
in English - 3rd ed., International ed.
Libraries near you: WorldCat
Cover of: E-marketing
E-marketing
2003, Prentice Hall
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: E-Marketing, Third Edition
E-Marketing, Third Edition
November 18, 2002, Prentice Hall
in English
Libraries near you: WorldCat
Cover of: E-Marketing, Third Edition
E-Marketing, Third Edition
November 18, 2002, Prentice Hall
Paperback in English - 3 edition
Libraries near you: WorldCat

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Book Details

Table of Contents

Past, present, and future
Strategic E-marketing and performance metrics
The E-marketing plan
A world of E-marketing opportunities
Ethical and legal issues
E-marketing research
Consumer behavior online
Segmentation and targeting strategies
Differentiation and positioning strategies
Product: the online offer
Pricing: the online value
The internet for distribution
E-marketing communication tools
New digital media
Customer relationship management.

Edition Notes

Includes bibliographical references and index.

Published in
Upper Saddle River, NJ

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .S774 2009, HF5415.1265.S774

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL22542019M
Internet Archive
emarketing0000stra_r6u1
ISBN 10
0136154409
ISBN 13
9780136154402
LCCN
2008039965
OCLC/WorldCat
244652512
Library Thing
1174121
Goodreads
6241246

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History

Download catalog record: RDF / JSON
November 18, 2022 Edited by ImportBot import existing book
May 18, 2021 Edited by ImportBot import existing book
July 30, 2019 Edited by MARC Bot associate edition with work OL7943607W
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page