An edition of Defending the Brand
(2003)
Defending the Brand
Aggressive Strategies for Protecting Your Brand in the Online Arena
by Brian H. Murray
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Publish Date
October 2003
Publisher
AMACOM/American Management Association
Language
English
Pages
272
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Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
October 2003, AMACOM/American Management Association
Hardcover
in English
0814407544 9780814407547
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Book Details
First Sentence
"Digitalization and the convergence of networked communication mediums have forever changed the way we live and conduct business."
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| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| July 30, 2014 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |