MARC Record from marc_overdrive

LEADER: 02738nam 2200253Ka 4500
008 000000s2010 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9781601637949 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aSonnier, Lauron $q(Lauron Sonnier).
245 10 $aThink Like a Marketer$h[electronic resource].
260 $aFranklin Lakes :$bCareer Press,$c2010.
500 $aTitle from eBook information screen.
520 $a"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information."-Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen?To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.Chock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to:Think, act, and communicate like a marketing pro.Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).Stand out in a cluttered and overcrowded marketplace.Stir the pot to build and maintain marketing momentum.Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.With Think Like a Marketer, you'll be prepared to put marketing into action and turn yourself and your business into a marketing machine!
533 $aElectronic reproduction.$bFranklin Lakes :$cCareer Press,$d2010.$nRequires Adobe Digital Editions (file size: 2530 KB).
538 $aRequires Adobe Digital Editions (file size: 2530 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9781601630735
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={44FEE453-2C8C-4D89-9622-E655C480331D}$zClick for library availability
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