From gifts of blankets, chickens, and candles to multimillion-dollar gifts and billion-dollar campaigns, voluntary support of American higher education has been part of the American ethos since the founding of the colonial colleges. Peter Dobkin Hall in 1992 noted that "no single force is more responsible for the emergence of the modern university in America than giving by individuals and foundations." Institutions are turning to private giving to meet budgetary demands. This book provides a review of the philanthropy and fundraising literature and addresses the impact of philanthropy on American higher education, the theoretical under-pinnings and motivations for voluntary support, and a comprehensive look at the mechanics of fundraising.