An edition of Marketing Management
(2016)
manajemen pemasaran
by Philip Kotler and Kevin Lane Keller
- 33 Ratings
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For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Publish Date
2016
Publisher
British library
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Marketing, management, Marketing, Management, TextbooksShowing 1 featured edition. View all 1 editions?
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History
- Created September 30, 2016
- 11 revisions
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| December 20, 2023 | Edited by ImportBot | import existing book |
| December 16, 2022 | Edited by Ahmad Yusril Iskandar | Edited without comment. |
| December 4, 2022 | Edited by ImportBot | import existing book |
| September 22, 2022 | Edited by ImportBot | import existing book |
| September 30, 2016 | Created by yessi novita parimulya | Added new book. |