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Last edited by MARC Bot
September 30, 2020 | History
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David A. Aaker

1938 -

56 works Add another?

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  • Cover of: Multivarite analysis in marketing

    First published in 1980 1 edition in 1 language
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  • Cover of: Multivariate Analysis in Marketing

    First published in 1971 2 editions in 1 language — 1 previewable
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  • Cover of: Stategic Marketing Management

    First published in 2001 1 edition in 1 language
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  • Cover of: Consumer evaluations of brand extensions

    First published in 1990 1 edition in 1 language
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  • Cover of: Brand leadership

    First published in 2000 5 editions in 1 language — 1 previewable
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  • Cover of: Brand equity: building strong brands.

    First published in 1995 1 edition in 1 language
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  • Cover of: Developing Business Strategies

    First published in 2001 1 edition in 1 language
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  • Cover of: Marketing Research With Spss 14.0

    First published in 2007 1 edition in 1 language
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  • Cover of: Management de La Publicidad (2ts)

    First published in 1991 1 edition in 1 language
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  • Cover of: Managing assets and skills: the key to a sustainable competitive advantage.

    First published in 1989 1 edition in 1 language
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  • Cover of: Marketing Research 7E with SPSS CD Rom Set

    First published in 2000 1 edition in 1 language
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  • Cover of: Advertising management

    First published in 1986 3 editions in 1 language
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  • Cover of: Brand Leadership : Building Assets in an Information Economy

    First published in 2000 1 edition
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  • Cover of: Strategic Marketing Management: W/Supplement

    First published in 1999 2 editions in 1 language
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  • Cover of: (WCS) Strategic Marketing Management 7th Edition Course Pack

    First published in 2004 1 edition in 1 language
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  • Cover of: Essentials of Marketing Research

    First published in 2005 1 edition
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  • Cover of: El Exito de Tu Producto Esta En La Marca

    First published in 1997 1 edition in 1 language
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  • Cover of: Srch for Consumr Interst

    First published in 1994 1 edition in 1 language
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  • Cover of: Consumerism: search for the consumer interest

    First published in 1974 1 edition in 1 language
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  • Cover of: Strategic market management

    First published in 1984 14 editions in 1 language — 5 previewable Cover of edition strategicmarketm00aake Cover of edition strategicmarketm0000aake_g2v4 Cover of edition strategicmarketm0000aake Cover of edition strategicmarketm00aake_0
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Subjects
Management, Marketing, Marketing research, Brand name products, Consumer protection, Marketing, management, Advertising, Merkartikelen, Strategic planning, Valuation, Addresses, essays, lectures, Advertising agencies, Branding, Branding (Marketing), Consommateurs, Consumer education, Intangible property, Marktonderzoek, Merken, Merknamen, Protection, Sales & marketing, Strategie, Strategisch management, 658.8
Places
United States, États-Unis

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Alternative names

  • David Aaker
  • David A. Aaker

History

Download catalog record: RDF / JSON
September 30, 2020 Edited by MARC Bot add ids
August 25, 2019 Edited by Camillo Pellizzari Edited without comment.
August 25, 2019 Edited by Camillo Pellizzari merge authors
April 1, 2008 Created by an anonymous user initial import