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Last edited by MARC Bot
September 30, 2020 | History
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David A. Aaker

1938 -

56 works Add another?

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  • Cover of: Marketing research

    First published in 1980 15 editions in 1 language — 3 previewable Cover of edition marketingresearc00aake_0 Cover of edition marketingresearc0000aake_w8d1
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  • Cover of: Strategic market management

    First published in 1984 14 editions in 1 language — 5 previewable Cover of edition strategicmarketm00aake Cover of edition strategicmarketm0000aake_g2v4 Cover of edition strategicmarketm0000aake Cover of edition strategicmarketm00aake_0
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  • Cover of: Marketing Research

    First published in 1980 10 editions in 2 languages
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  • Cover of: Developing business strategies

    First published in 1984 6 editions in 1 language — 3 previewable Cover of edition developingbusine00aake_0 Cover of edition developingbusine0000aake
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  • Cover of: Brand leadership

    First published in 2000 5 editions in 1 language — 1 previewable
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  • Cover of: Essentials of marketing research

    First published in 1999 4 editions in 1 language — 3 previewable Cover of edition essentialsofmark0000kuma_g0i1 Cover of edition essentialsofmark0002kuma
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  • Cover of: Advertising management

    First published in 1975 4 editions in 1 language — 2 previewable Cover of edition advertisingmana000aake
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  • Cover of: Consumerism: search for the consumer interest

    First published in 1971 4 editions in 1 language — 1 previewable
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  • Cover of: Advertising management

    First published in 1986 3 editions in 1 language
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  • Cover of: Building strong brands

    First published in 1996 2 editions in 1 language — 1 previewable
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  • Cover of: Consumerism, 4th Ed.

    First published in 1982 2 editions in 1 language
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  • Cover of: Multivariate Analysis in Marketing

    First published in 1971 2 editions in 1 language — 1 previewable
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  • Cover of: Strategic Marketing Management: W/Supplement

    First published in 1999 2 editions in 1 language
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  • Cover of: Strategic Market Management (Strategic Market Managment)

    First published in 2004 2 editions in 1 language — 1 previewable
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  • Cover of: From Fargo to the World of Brands: My Story So Far

    First published in 2005 2 editions in 1 language — 1 previewable
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  • Cover of: Brand Leadership : Building Assets in an Information Economy

    First published in 2000 1 edition
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  • Cover of: Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

    First published in 2005 1 edition in 1 language
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  • Cover of: Investigacion de Mercados - 3 Edicion

    First published in 1996 1 edition in 1 language — 1 previewable
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  • Cover of: Essentials of Marketing Research

    First published in 2005 1 edition
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  • Cover of: Essentials of Marketing Research

    First published in 2006 1 edition in 1 language
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Subjects
Management, Marketing, Marketing research, Brand name products, Consumer protection, Marketing, management, Advertising, Merkartikelen, Strategic planning, Valuation, Addresses, essays, lectures, Advertising agencies, Branding, Branding (Marketing), Consommateurs, Consumer education, Intangible property, Marktonderzoek, Merken, Merknamen, Protection, Sales & marketing, Strategie, Strategisch management, 658.8
Places
United States, États-Unis

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Alternative names

  • David Aaker
  • David A. Aaker

History

Download catalog record: RDF / JSON
September 30, 2020 Edited by MARC Bot add ids
August 25, 2019 Edited by Camillo Pellizzari Edited without comment.
August 25, 2019 Edited by Camillo Pellizzari merge authors
April 1, 2008 Created by an anonymous user initial import