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Last edited by MARC Bot
September 30, 2020 | History
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David A. Aaker

1938 -

56 works Add another?

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  • Cover of: Consumerism: search for the consumer interest

    First published in 1974 1 edition in 1 language
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  • Cover of: Advertising management: practical perspectives

    First published in 1975 1 edition in 1 language — 1 previewable
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  • Cover of: Consumerism: search for the consumer interest

    First published in 1982 1 edition in 1 language — 1 previewable
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  • Cover of: Brand Leadership

    First published in 2009 1 edition
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  • Cover of: Aaker: Instructor'S Resource Guide T/A Strategic Market Management 3ed (Manual)

    First published in 1992 1 edition
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  • Cover of: Aaker Instructors Manual to Accompany Marketing Research

    First published in 1983 1 edition in 1 language
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  • Cover of: Brand Leadership

    First published in 2002 1 edition in 1 language — 1 previewable
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  • Cover of: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

    First published in 2004 1 edition in 1 language — 1 previewable
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  • Cover of: Construir marcas poderosas

    First published in 1996 1 edition
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  • Cover of: Construir Marcas Poderosas / Building Strong Brands

    First published in 2003 1 edition in 1 language
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  • Cover of: Consumer evaluations of brand extensions

    First published in 1990 1 edition in 1 language
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  • Cover of: Consumerism: search for the consumer interest.

    First published in 1971 1 edition in 1 language — 1 previewable
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  • Cover of: Developing Business Strategies

    First published in 2001 1 edition in 1 language
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  • Cover of: El Exito de Tu Producto Esta En La Marca

    First published in 1997 1 edition in 1 language
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  • Cover of: Investigacion De Mercados

    First published in 2002 1 edition in 1 language
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  • Cover of: Management de La Publicidad (2ts)

    First published in 1991 1 edition in 1 language
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  • Cover of: Managing brand equity: capitalizing on the value of a brand name

    First published in 1991 1 edition in 1 language — 1 previewable
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  • Cover of: Marketing Research 7E with SPSS CD Rom Set

    First published in 2000 1 edition in 1 language
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  • Cover of: Marketing Research, Eighth Edition with SPSS 13.0

    First published in 2005 1 edition in 1 language
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  • Cover of: Marketing Research Ir & TB 7e

    First published in 2000 1 edition
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We need a photo of David A. Aaker
Subjects
Management, Marketing, Marketing research, Brand name products, Consumer protection, Marketing, management, Advertising, Merkartikelen, Strategic planning, Valuation, Addresses, essays, lectures, Advertising agencies, Branding, Branding (Marketing), Consommateurs, Consumer education, Intangible property, Marktonderzoek, Merken, Merknamen, Protection, Sales & marketing, Strategie, Strategisch management, 658.8
Places
United States, États-Unis

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Alternative names

  • David Aaker
  • David A. Aaker

History

Download catalog record: RDF / JSON
September 30, 2020 Edited by MARC Bot add ids
August 25, 2019 Edited by Camillo Pellizzari Edited without comment.
August 25, 2019 Edited by Camillo Pellizzari merge authors
April 1, 2008 Created by an anonymous user initial import