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Last edited anonymously
April 29, 2008 | History
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Valarie Zeithaml

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5 works Add another?

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  • Cover of: Services marketing: integrating customer focus across the firm

    First published in 1999 6 editions in 1 language — 1 previewable
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  • Cover of: Driving customer equity: how lifetime customer value is reshaping corporate strategy

    First published in 2000 4 editions in 1 language — 1 previewable
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  • Cover of: Review of Marketing 1990

    First published in 1990 2 editions
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  • Cover of: Services Marketing

    First published in 2002 2 editions in 1 language — 1 previewable
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  • Cover of: GEN COMBO SERVICES MARKETING; CONNECT ACCESS CARD

    First published in 2017 1 edition
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Subjects
Customer services, Marketing, Service industries, BUS, BUS018000, Business & Economics, Business & Economics / General, Business & Economics / Marketing / General, Business & Economics-Consumer Behavior - General, Business & Economics-Entrepreneurship, Business / Economics / Finance, Business/Economics, Consumer Behavior - General, Customer Service, Customer relations, Dienstensector, Dienstleistung, Entrepreneurship, Management & management techniques, Marketing - General, Marketing, management, Product management, Relations avec la clientele, Service a la clientele, Service industries, management

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ID Numbers

  • OLID: OL2638628A

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History

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April 29, 2008 Created by an anonymous user initial import