An edition of Managing brand equity (1991)

Managing brand equity

capitalizing on the value of a brand name

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Cover of: Managing brand equity by David A. Aaker
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  • ★★★★★ 5.00 ·
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Last edited by ImportBot
November 2, 2021 | History
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An edition of Managing brand equity (1991)

Managing brand equity

capitalizing on the value of a brand name

by

  • ★★★★★ 5.00 ·
  • 1 Rating
  • 84 Want to read
  • 6 Currently reading
  • 2 Have read

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Publish Date
Publisher
Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International
Language
English
Pages
299

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Previews available in: English

Subjects
Brand name products, Intangible property, Management, Valuation, Reklame, Mærkevarer, Marketing, Brand, Branded goods, Produktpolitik, Produktforskning, Branding, Product policy, Brand names, Kvalitetsvarer
Places
United States

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Edition Availability
Cover of: Managing brand equity
Managing brand equity: capitalizing on the value of a brand name
1991, Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International
in English
Libraries near you: WorldCat

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Book Details

Published in

New York, Toronto, New York

Edition Notes

Includes bibliographical references (p. 277-287) and index.

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 A22 1991, HD69.B7A22 1991

The Physical Object

Pagination
xiii, 299 p. :
Number of pages
299

ID Numbers

Open Library
OL1532721M
Internet Archive
managingbrandequ00aake
ISBN 10
0029001013
LCCN
91010380
Library Thing
396039
Goodreads
178286

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 2, 2021 Edited by ImportBot import existing book
November 13, 2020 Edited by MARC Bot import existing book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.