During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel.
An edition of The Chasm Companion
(2002)
The chasm companion
a fieldbook to Crossing the chasm and Inside the tornado
by Paul Wiefels
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
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Previews available in: English
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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
September 30, 2005, Capstone
Paperback
in English
1841124680 9781841124681
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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
August 20, 2002, Collins
Paperback
in English
- 1st edition
0066620554 9780066620558
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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
August 20, 2002, Collins
in English
0066620554 9780066620558
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The chasm companion: a fieldbook to Crossing the chasm and Inside the tornado
2002, HarperBusiness
in English
0066620554 9780066620558
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Includes bibliographical references and index
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- Created September 27, 2008
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| November 15, 2022 | Edited by ImportBot | import existing book |
| December 25, 2021 | Edited by ImportBot | import existing book |
| December 5, 2020 | Edited by MARC Bot | import existing book |
| August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| September 27, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record. |