Check nearby libraries
Buy this book
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Showing 1 featured edition. View all 1 editions?
Edition | Availability |
---|---|
1
Great print advertising: creative approaches, strategies, and tactics
1993, J. Wiley, Wiley
in English
0471557137 9780471557135
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Published in
New York
Table of Contents
The unique opportunity to learn
How great print advertisements get that way
The A : an appealing propositional benefit
The B : quick, easy recognition of the propositional benefit
The C : the propositional benefit made fully clear
Layout : so elementary but so surprisingly misunderstood
The laid-on benefit : when the propositional benefit needs help
How to write headlines
How to condense
Typography : the voice of print
The creative flow chart and the two approaches to greatness
25 creative tactics for great print advertisements starting with routine propositions
Sampling of great print advertisements and what made them great
CODA : how to always get at least 90% of the way to greatness ... and more often all the way
Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness.
Edition Notes
Includes index.
Classifications
External Links
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created April 1, 2008
- 11 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
March 15, 2023 | Edited by ImportBot | import existing book |
October 17, 2022 | Edited by ImportBot | import existing book |
November 15, 2020 | Edited by MARC Bot | import existing book |
August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record. |