An edition of Branded conservatives (2007)

Branded conservatives

how the brand brought the American right from the fringes to the center of American politics

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Buy this book

Last edited by ImportBot
October 17, 2015 | History
An edition of Branded conservatives (2007)

Branded conservatives

how the brand brought the American right from the fringes to the center of American politics

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
P. Lang
Language
English

Buy this book

Previews available in: English

Book Details


Table of Contents

A crash course in branding
Participation in politics : reorganization of American media, interest groups and society
Reagan as a marketer and as a brand for conservative movement
The Clinton scandals : a branded event
Single best example of the conservative brand strategy
How conservatives brand their policy proposals
Re-elect me because at least I am not John Kerry : Bush 2004
Conventions and debates : reposition and build brand awareness
Brands in other channels
Grassroots organization and public education campaigns.

Edition Notes

Includes bibliographical references and index.

Published in
New York
Series
Politics, media, and popular culture -- v. 12

Classifications

Dewey Decimal Class
320.520973/09045
Library of Congress
JC573.2.U6 C67 2007

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17554532M
Internet Archive
brandedconservat00cosg
ISBN 13
9780820474656
LCCN
2006101457
Library Thing
4462474
Goodreads
1655886

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 17, 2015 Edited by ImportBot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
September 29, 2008 Created by ImportBot Imported from Library of Congress MARC record.