An edition of Guerrilla Marketing (1984)

Guerrilla marketing

easy and inexpensive strategies for making big profits from your small business

4th ed., Completely updated and expanded ed.

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Cover of: Guerrilla marketing by Jay Conrad Levinson
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Guerrilla Marketing (1984)

Guerrilla marketing

easy and inexpensive strategies for making big profits from your small business

4th ed., Completely updated and expanded ed.

by

  • 0 Ratings
  • 18 Want to read
  • 2 Currently reading
  • 0 Have read

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Publish Date
Publisher
Houghton Mifflin
Language
English
Pages
368

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Previews available in: English

Subjects
Advertising, Management, Marketing, Small business, Small business, management, Small business, finance

Showing 4 featured editions. View all 12 editions?

Edition Availability
Cover of: Guerrilla marketing
Guerrilla marketing: easy and inexpensive strategies for making big profits from your small business
2007, Houghton Mifflin
in English - 4th ed., Completely updated and expanded ed.
Libraries near you: WorldCat
Cover of: Guerrilla marketing
Guerrilla marketing: secrets for making big profits from your small business
1998, Houghton Mifflin
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: Guerrilla marketing
Guerrilla marketing: how to make big profits from asmall business
1994, Piatkus
in English - Fully rev. and updated ed.
Libraries near you: WorldCat
Cover of: Guerrilla marketing
Guerrilla marketing: secrets for making big profits from your small business
1984, Houghton Mifflin
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

The guerrilla approach
What is guerrilla marketing today?
The need for guerrilla marketing
The sixteen monumental secrets of guerrilla marketing
Developing a guerrilla marketing plan
Developing truly creative marketing
Selecting the most lethal marketing methods
Secrets of saving marketing money
Research : the starting point of a guerrilla marketing campaign
Minimedia marketing
Truths about minimedia marketing
Maximedia marketing
Guerrilla-style maximedia marketing
New-media marketing
E-media marketing
Info-media marketing
Human-media marketing
Nonmedia marketing
The nature of the guerrilla
Guerrilla company attributes
Guerrilla company attitudes
Guerrilla marketing psychology
The 200 weapons of guerrilla marketing
Acknowledgements
Informational arsenal for guerrillas
Index.

Edition Notes

Includes bibliographical references (p. [343]-356) and index.

Published in
Boston

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .L477 2007, HF5415.L477 2007

The Physical Object

Pagination
xii, 368 p. ;
Number of pages
368

ID Numbers

Open Library
OL18289396M
ISBN 10
0618785914
ISBN 13
9780618785919
LCCN
2006033833
Library Thing
8656
Goodreads
115491

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December 19, 2023 Edited by ImportBot import existing book
December 8, 2022 Edited by ImportBot import existing book
July 7, 2021 Edited by ImportBot import existing book
December 14, 2020 Edited by MARC Bot import existing book
October 15, 2008 Created by ImportBot Imported from Library of Congress MARC record.