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Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. Personality Not Included is an essential guide for brands on putting back the missing ingredient in their marketing to build loyal customers, foster consumer (and employee) evangelists, and create a connection that goes beyond profit. The future of business requires new authenticity. Personality is the secret weapon that brings authentic brands to life.
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Personality not included: why companies lose their authenticity--and how great brands get it back
2008, McGraw-Hill
in English
0071545212 9780071545211
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Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back
April 10, 2008, McGraw-Hill
Hardcover
in English
- 1 edition
0071545212 9780071545211
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Personality not included: why companies lose their authenticity and how great brands get it back
2008, McGraw-Hill
in English
0071545212 9780071545211
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Book Details
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Includes bibliographical references and index.
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- Created October 18, 2008
- 12 revisions
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December 20, 2020 | Edited by MARC Bot | import existing book |
October 9, 2020 | Edited by ImportBot | import existing book |
August 2, 2020 | Edited by ImportBot | import existing book |
June 14, 2012 | Edited by LC Bot | import new book |
October 18, 2008 | Created by ImportBot | Imported from Library of Congress MARC record. |