An edition of Business research (2013)

Business research

enjoy creating, developing, and writing your business project

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

Buy this book

Last edited by CoverBot
December 13, 2022 | History
An edition of Business research (2013)

Business research

enjoy creating, developing, and writing your business project

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

" A student-led guide, Business Research is for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and the resulting research project outstanding. "--

"Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding"--

Publish Date
Publisher
Kogan Page
Language
English
Pages
222

Buy this book

Previews available in: English

Edition Availability
Cover of: Business Research
Cover of: Business research
Cover of: Business Research
Cover of: Business Research

Add another edition?

Book Details


Published in

London

Table of Contents

Machine generated contents note:
Introduction
What are the right research methods for you and how might you go about selecting them?PART ONE Planning your project01 The nature of business research
What is scholarly literature?
What is a research question (RQ) and how do I develop a good one?
How may I use scholarly literature in my project?
How may I use theory?02 Methodology and methods
What is research methodology?
What has methodology got to do with research methods?
How may I design my research?
How should I use my 'case study'?
What research methods should I use for my project?Part Two 'Doing' your project03 The project proposal
Project proposals
Contents of a project proposal
Critical and analytical thinking
Prior planning prevents poor performance04 Collecting quantitative data
Finding quantitative data
Secondary data
Primary data
Designing a successful survey
Example of literature from which a hypothesis is derived
Methods of collecting survey data
Designing your questionnaire05 Collecting qualitative data through interviews
Interviewing types and design
Focus groups
Interviewing references and further websites
Chapter appendix: Interview Protocol06 Collecting data as an ethnographer
Participant observation
Non-participative observation07 Case study research
Objectives
The case study
Using deductive theory in case studies
Cross-sectional case study design
Longitudinal case study design
Case study tactics adopted for design quality08 Collecting data: less common methods
Mixed methods research
Social network analysis
Action research
Delphi method
Participant and non-participant observation
How to use crowdsourcing as a research tool
How to use a repertory grid09 Ensuring data saturation
Validity of quantitative data
Reliability of quantitative data
Signifi cance of quantitative dataPart Three Reporting your findings10 Analysing quantitative data
Measures of central tendency
Measures of spread
Some notes on statistical testing
Variables: dependent and independent11 Analysing qualitative data
Coding text
Checking
Causal mapping
Software for codingPart Four Writing your report12 Discussing anticipated project findings
Flawed reasoning13 Conclusion to your report
How to begin your conclusion
Lessons to be learnt
Recommendations14 Reference lists15 Writing your abstract16 Conclusion
Research question
Knowledge of cutting-edge research and theory
Research tools.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
650.072
Library of Congress
HD30.4 .N477 2014, HD30.4

The Physical Object

Pagination
vii, 222 p.
Number of pages
222

ID Numbers

Open Library
OL27158056M
Internet Archive
businessresearch0000ngwi
ISBN 10
0749468955
ISBN 13
9780749468958
LCCN
2013032116
OCLC/WorldCat
855779293

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 13, 2022 Edited by CoverBot //covers.openlibrary.org/b/id/13056093-S.jpg
December 7, 2022 Edited by ImportBot import existing book
October 31, 2022 Edited by Scott365Bot Linking back to Internet Archive.
November 14, 2020 Edited by MARC Bot import existing book
July 18, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.