An edition of Music marketing for the DIY musician
(2014)
Music marketing for the DIY musician
creating and executing a plan of attack on a low budget
by Bobby Borg
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Book Details
Table of Contents
An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell
Describe your company's vision : identifying your musical purpose and setting your career on course
Identifying profitable opportunities or "needs" : conducting a SWOT analysis
Analyze your customers : Identifying, segmenting, and targeting your market
Learn from your competitors : conducting a competitor analysis
Demo your products and services : getting feedback before committing your valuable resources
Set your marketing plan goals : using the SMART model
Develop your company's brand strategy : creating the right identity for your company and its people
Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more
Finalize your products and services for the marketplace : delivering on the promise of your brand
Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness
Establish a place strategy, part 1 : booking live-performance sets and distributing records
Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license
Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising
Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers
Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships
Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans
Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign
Assemble your Marketing Plan of Attack™ : presenting your business and marketing ideas effectively
Execute your marketing plan effectively : adopting the right policies that get your company results
Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.
Edition Notes
"Complete marketing sample plan": pages 269-300; "Glossary of terms found in this book": pages 301-315.
Includes bibliographical references and web resources (pages 317-330) and index.
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Reference: Guides
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Music Industry
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History
- Created July 18, 2019
- 4 revisions
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| January 13, 2023 | Edited by ImportBot | import existing book |
| December 25, 2021 | Edited by ImportBot | import existing book |
| November 13, 2020 | Edited by MARC Bot | import existing book |
| July 18, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record. |