"In Silicon Valley, people routinely dream of changing the world. Some do so. Many more almost do. Almost. It is such a Silicon Valley word. This is the story of lessons learned for 12 electric months in the life of a dreamy San Francisco startup that once thought it would be bought by a technology giant, a company we call Big Silicon, and also seemed on the verge of becoming a nationally-known brand. Neither happened, and the lessons are poignant.'-- back cover.