An edition of Word-of-Mouth Marketing (1991)

Word-Of-Mouth Marketing

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Cover of: Word-Of-Mouth Marketing by Jerry R. Wilson
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Last edited by ImportBot
December 9, 2022 | History
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An edition of Word-of-Mouth Marketing (1991)

Word-Of-Mouth Marketing

by

  • 0 Ratings
  • 14 Want to read
  • 0 Currently reading
  • 1 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
John Wiley & Sons
Language
English
Pages
272

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Previews available in: English

Subjects
Advertising, Consumer behavior, Consumer satisfaction, Customer services, Public opinion, United States, Publicité, Marketing, Publieke opinie, Consumentengedrag, Sales promotion, Public opinion, united states
Places
United States, Etats Unis

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Edition Availability
Cover of: Word-of-Mouth Marketing
Word-of-Mouth Marketing
February 1994, John Wiley & Sons Inc
in English
Libraries near you: WorldCat
Cover of: Word-Of-Mouth Marketing
Word-Of-Mouth Marketing
January 1994, John Wiley & Sons
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Word-of-mouth marketing
Word-of-mouth marketing
1991, J. Wiley
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice."

ID Numbers

Open Library
OL7598557M
ISBN 10
0471008583
ISBN 13
9780471008583
OCLC/WorldCat
30417511
Library Thing
341922
Goodreads
2745538

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 9, 2022 Edited by ImportBot import existing book
October 17, 2022 Edited by ImportBot import existing book
April 26, 2011 Edited by OCLC Bot Added OCLC numbers.
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 29, 2008 Created by an anonymous user Imported from amazon.com record.