An edition of Word-of-Mouth Marketing (1991)

Word-of-Mouth Marketing

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Cover of: Word-of-Mouth Marketing by Jerry R. Wilson
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Last edited by IdentifierBot
August 6, 2010 | History
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An edition of Word-of-Mouth Marketing (1991)

Word-of-Mouth Marketing

by

  • 0 Ratings
  • 14 Want to read
  • 0 Currently reading
  • 1 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
John Wiley & Sons Inc
Language
English
Pages
272

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Previews available in: English

Subjects
Advertising, Consumer behavior, Consumer satisfaction, Customer services, Public opinion, United States, Publicité, Marketing, Publieke opinie, Consumentengedrag, Sales promotion, Public opinion, united states
Places
United States, Etats Unis

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Edition Availability
Cover of: Word-of-Mouth Marketing
Word-of-Mouth Marketing
February 1994, John Wiley & Sons Inc
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Word-Of-Mouth Marketing
Word-Of-Mouth Marketing
January 1994, John Wiley & Sons
in English
Libraries near you: WorldCat
Cover of: Word-of-mouth marketing
Word-of-mouth marketing
1991, J. Wiley
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice."

ID Numbers

Open Library
OL7618604M
ISBN 10
0471524956
ISBN 13
9780471524953
Library Thing
341922
Goodreads
592698

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 29, 2008 Created by an anonymous user Imported from amazon.com record.