An edition of Essentials of health care marketing (1996)

Essentials of health care marketing

2nd ed.

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Cover of: Essentials of health care marketing by Eric N. Berkowitz
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December 20, 2023 | History
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An edition of Essentials of health care marketing (1996)

Essentials of health care marketing

2nd ed.

by

  • 0 Ratings
  • 10 Want to read
  • 1 Currently reading
  • 0 Have read

The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.

Publish Date
Publisher
Jones and Bartlett Publishers
Language
English

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Subjects
Medical care, Marketing, Marketing of Health Services, Gezondheidszorg, Services de santé, Medical care, marketing, Public health, Medical care--marketing, Marketing of health services, Ra410.56 .b46 1996, 1996 a-317, W 74.1 b513e 1996, 362.1/068/8

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Edition Availability
Cover of: Essentials of Health Care Marketing
Essentials of Health Care Marketing
2021, Jones & Bartlett Learning, LLC
in English
Libraries near you: WorldCat
Cover of: Essentials of Health Care Marketing
Essentials of Health Care Marketing
2016, Jones & Bartlett Learning, LLC, Jones & Bartlett Learning
in English
Libraries near you: WorldCat
Cover of: Essentials of health care marketing
Essentials of health care marketing
2006, Jones and Bartlett Publishers
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Essentials of Health Care Marketing
Essentials of Health Care Marketing
June 2003, Jones & Bartlett Publishers
Paperback in English
Libraries near you: WorldCat
Cover of: Essentials of health care marketing
Essentials of health care marketing
1996, Aspen Publishers
in English
Libraries near you: WorldCat

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Book Details

Published in

Sudbury, Mass

Table of Contents

The meaning of marketing
Marketing strategy
The environment of marketing strategy
Buyer behavior
Marketing research
Market segmentation
Developing customer loyalty
Product strategy
Price
Distribution
Promotion
Advertising
Sales and sales management
Controlling and monitoring
Appendix A. Glossary.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
362.1068/8
Library of Congress
RA410.56 .B46 2006, RA410.56.B46 2006

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL3411356M
ISBN 10
0763783501
LCCN
2005027417
OCLC/WorldCat
61692727
Library Thing
3361522
Goodreads
1568600

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December 20, 2023 Edited by ImportBot import existing book
September 8, 2023 Edited by ImportBot import existing book
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August 1, 2020 Edited by ImportBot import existing book
December 10, 2009 Created by WorkBot add works page