An edition of Great print advertising
(1993)
Great print advertising
creative approaches, strategies, and tactics
by Tony Antin
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Great print advertising: creative approaches, strategies, and tactics
1993, J. Wiley, Wiley
in English
0471557137 9780471557135
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Book Details
Published in
New York
Table of Contents
The unique opportunity to learn
How great print advertisements get that way
The A : an appealing propositional benefit
The B : quick, easy recognition of the propositional benefit
The C : the propositional benefit made fully clear
Layout : so elementary but so surprisingly misunderstood
The laid-on benefit : when the propositional benefit needs help
How to write headlines
How to condense
Typography : the voice of print
The creative flow chart and the two approaches to greatness
25 creative tactics for great print advertisements starting with routine propositions
Sampling of great print advertisements and what made them great
CODA : how to always get at least 90% of the way to greatness ... and more often all the way
Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness.
Edition Notes
Includes index.
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| October 17, 2022 | Edited by ImportBot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| February 9, 2011 | Edited by EdwardBot | add lending subjects |
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| December 10, 2009 | Created by WorkBot | add works page |