An edition of Brand Leadership
(2000)
Brand Leadership
Building Assets in an Information Economy
by David A. Aaker
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Last edited by Camillo Pellizzari
August 25, 2019 | History
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Brand Leadership : Building Assets in an Information Economy
2000, Free Press, The
Hardcover
0684866455 9780684866451
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Book Details
First Sentence
"In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap."
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| August 25, 2019 | Edited by Camillo Pellizzari | merge authors |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 11, 2009 | Created by WorkBot | add works page |