An edition of Introduction to advertising & promotion
Introduction to advertising & promotion
an integrated marketing communications perspective
2nd ed.
by George E. Belch
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| Edition | Availability |
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1
Introduction to advertising & promotion: an integrated marketing communications perspective
1993, Irwin, Richard D Irwin
in English
- 2nd ed.
0256105162 9780256105162
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Book Details
Published in
Homewood, IL
Edition Notes
Includes bibliographical references and indexes.
Classifications
The Physical Object
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History
- Created April 1, 2008
- 8 revisions
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| March 16, 2023 | Edited by ImportBot | import existing book |
| August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
| October 6, 2010 | Edited by ImportBot | Added new cover |
| October 6, 2010 | Edited by ImportBot | found a matching MARC record |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record. |