An edition of Introduction to advertising & promotion (1992)

Introduction to advertising & promotion

an integrated marketing communications perspective

2nd ed.

by and

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Cover of: Introduction to advertising & promotion by George E. Belch
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Last edited by ImportBot
March 16, 2023 | History
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An edition of Introduction to advertising & promotion (1992)

Introduction to advertising & promotion

an integrated marketing communications perspective

2nd ed.

by and

  • 0 Ratings
  • 11 Want to read
  • 1 Currently reading
  • 0 Have read

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Publish Date
Publisher
Irwin, Richard D Irwin
Language
English
Pages
928

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Previews available in: English

Subjects
Communication in marketing, Sales promotion, Advertising, Reclame, Ventes, Promotie (public relations), Publicité, Promotion, Communication en marketing, Propaganda, Werbung

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Introduction to Advertising and Promotion
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition (The Irwin Series in Marketing)
August 1996, Business Pubns
Paperback in English - 3 edition
Libraries near you: WorldCat
Cover of: Introduction to advertising and promotion
Introduction to advertising and promotion: an integrated marketing communications perspective
1995, Irwin
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: Introduction to Advertising and Promotion
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
November 1994, Irwin Professional Pub
Hardcover in English - 3rd/Studnt edition
Libraries near you: WorldCat
Cover of: Introduction to advertising & promotion
Introduction to advertising & promotion: an integrated marketing communications perspective
1993, Irwin, Richard D Irwin
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Introduction to Advertising and Promotion
Introduction to Advertising and Promotion: An Integrative Marketing Communications Perspective
December 1992, Richard D Irwin
Hardcover in English - Int Stu edition
Libraries near you: WorldCat

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Book Details

Published in

Homewood, IL

Edition Notes

Includes bibliographical references and indexes.

Other Titles
Introduction to advertising and promotion.

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5823 .B387 1993

The Physical Object

Pagination
1 v. (various pagings) :
Number of pages
928

ID Numbers

Open Library
OL1719631M
Internet Archive
introductiontoad00belc
ISBN 10
0256105162, 0256108250
LCCN
92022766
Library Thing
9638885
Goodreads
506398
506397

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 16, 2023 Edited by ImportBot import existing book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
October 6, 2010 Edited by ImportBot Added new cover
October 6, 2010 Edited by ImportBot found a matching MARC record
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.